BMW's On the Road

Seriously, is nothing sacred?  BMW is using On the Road in a Spanish TV ad.  And using one of the most overused quotes from the book at that:

 

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But isn't it interesting that only the title of the book appears? Where's Kerouac's name?  Could it be that the words appeal but the person who penned the words might turn off the Beemer drivers they are trying to attract?  Who knows.  Maybe I'm just being sensative.  Judge for yourself.

Yawn. {via}

Comments

[Jeremy Hatch]

How offensive!

Although I do happen to know a guy who drives a BMW and who wouldn't seem amiss reciting Kerouac at the same time ... that's real life. To use Kerouac to sell anything, but especially LUXURY PRODUCTS, is pretty awful.

Maybe this is the corporate shill's ultimate revenge?

PS I like the Kerouac typescript background. Glad to see that he did revise after all.