Seriously, is nothing sacred? BMW is using On the Road in a Spanish TV ad. And using one of the most overused quotes from the book at that:
But isn't it interesting that only the title of the book appears? Where's Kerouac's name? Could it be that the words appeal but the person who penned the words might turn off the Beemer drivers they are trying to attract? Who knows. Maybe I'm just being sensative. Judge for yourself.